Choos’in, a women’s sports swimwear brand, was born in Venezuela
Let me tell you the story ...
In March 2019, during a trip to Venezuela, I realized something essential: waiting wouldn’t move me forward.
But waiting for what, exactly?
An opportunity?
Hoping someone would finally offer me my dream job? Or just waiting for something to happen… without even knowing what?
So I decided to take the leap and create my own project.
A project rooted in something I’m deeply passionate about: a women’s sports swimwear brand designed for active women.
Encouraged by my friends, I started my entrepreneurial journey.
Driven by my ideas and creativity, I simply wanted to share what I love—and finally bring to life a brand that truly reflects who I am.
At first, I didn’t plan on creating swimwear.
But through my travels and my practice of water sports, one thing became clear: in France, it was difficult to find women’s sports swimwear that was both stylish, modern, and truly functional.
Faced with this frustration, I decided to create my own designs.
Elegant and feminine sports swimwear with optimal support. Pieces designed to move freely, perform in the water, and break away from the dull colors of traditional sportswear.
The story behind the name..
This name truly represents who I am and reflects my new life—one of making choices, and above all, making the right ones.
It inspires me every day in my creations. Every decision is carefully made to design women’s sports swimwear that meets your expectations.
“Choos” comes from “Choose.”
It symbolizes choice, action, and the freedom to decide.
“In” evokes movement, energy, and modernity.
It also represents momentum, strength, and the desire to move forward.
And of course, “in style” — being on trend, modern, and confiden
Here’s how Choos’in was born!
Here’s how Choos’in was born!